SEO SERVICES FOR HUA HIN AND BANGKOK
Every year Google makes adjustments to its search algorithm. The majority are minor changes however they do occasionally roll out a major update which can affect search results in a significant way. Despite the fact that they almost certainly improve search engine optimization, rankings can often be significantly impacted. As such it is important that we keep abreast of any possible changes.
Although Google are reluctant to disclose exact details and dates about such algorithmic updates, it is often known that an update has been made either because of a leak or volatility spikes in search results. One update that was of particular significance was an algorithm that specifically targeted sites that lacked good E-A-T (Expertise, Authoritativeness and Trust). Many sites saw a demotion in ranking as a result.
This is one of the most important factors that can determine your positioning in search results. As such a very good reason to develop high quality, unique content with authoritative back links. We maintain your blog/pages to demonstrate expertise in a subject. Google published an extremely detailed guide on this subject which can be downloaded from here.
Below we detail the main components that SEO Thailand conform to which will increase your SEO ranking.
Content on Page
A. The main content of any article should be prominently displayed and immediately recognizable. The terminology used for this is “above the fold”
B. In addition the nature of the content should be obvious .This is generally achieved through the page design, organization, use of space, as well as the choice of font, font size, background, etc.
Additional Page Content
We are careful not to distract visitors with ads and other peripheral content, either supplemental or sponsored. For example ads that float down across the content. In short it should be apparent what are ads and what is content either by explicit labeling or a clearly delineated design.It should however be made clear that monetization through adverts does not necessarily detract from the quality of page content. Indeed they can often contribute to a better overall visitor experience.
Having said that it is important that SEO Thailand ensure that the quality of adverts displayed is good and in particular if they are being automatically posted to your page via an advertising network.
What Determines Quality Content?
(Expertise, Authoritativeness, Trustworthiness E-A-T)
Expertise – If your site claims to be an authority on a particular subject ensure that the Author is indeed an expert in the topic. Formal qualification is not a requirement but experience or in depth knowledge is.
Authoritative – This is either based on recommendation by a known expert or an established reputation.
I think it goes without saying that we never copy content, hide content, fill the page with spam, or add deceptive links. You will be penalized. These are considered the lowest quality pages and will be reflected in your website’s ranking.
Google have previously stated that “Social Signals” are not an active part of their ranking algorithms. However you will probably be aware that social has become an increasingly important aspect of most digital marketing and SEO strategies. The reason being is that it is known that social has the power to drive traffic, both via paid channels and organically. So the question is exactly what impact do social signals have on search engine optimization.
Google Likes to see traffic originating from social signals. Social signals tell Google that your website is being talked about, but its when these social signals, tweets and likes, change to social shares that the real value is potentially realized. Basically if you have good content people will share and possibly link to that content
The Social software company Shareaholic has suggested that the 8 top social networks drove almost 40% of traffic to websites. One thing is for sure, Facebook is booming, so if you’re looking for alternative sources of traffic, that’s where time and resources are well spent.
Social Link Building
Its clear that links from social channels do not carry the same weight as an editorial link for example. Today authority link building is probably one of the most important aspects of any SEO strategy. Natural links will always matter, even as they become more difficult to earn and leverage. Having said that do not underestimate or dismiss the inherent authority of social links from trusted platforms like Facebook and Twitter as they can be leveraged to your advantage, improving visibility and traffic.
To make the most of these kind of links it is always a good idea to ensure that your linked pages are coded to track and monitor any incoming traffic. Likewise we make sure that your social platforms and profiles are well linked back to your website. It all helps
Link building refers to the processes through which we encourage other brands to display a link to your website on their own. We want other websites to link back to your website. Every link we receive can be thought of as a vote for your website’s credibility and value. In simple terms, it’s the website with the most high-quality votes that stands the greatest chance of ranking highly for its key terms.
Gaining backlinks, and a healthy link profile accounts for the vast majority of a site’s ranking according to Google’s algorithm. If you want to hit number one for your keywords and stay there, you need a diverse and healthy link profile.
Today’s link building is centred firmly on links from reputable sources which are relevant to our sector or location, and are given free of charge because somebody values you as experts in your field.
Social media is often thought of as pointless for links, as links from social media platforms are unfollowed. But this isn’t the purpose of using social media for link building: the main purpose of link building through social media is to get links outsidethe social networks through the people inside them.
The Value of Social Media in Link Building Strategies
Think of any networking event you’ve been to: we’ve all met that one person with the business cards, right? You know, that person who boldly walks up to you, hands you their business card and starts speaking at you about how fantastic they are and why their business is so brilliant. And it’s annoying. It’s annoying because you don’t know that person and they haven’t taken the time to get to know you either.
It’s exactly the same case online. You can’t expect to receive a link from somebody by asking for it straight away. As I said above, link building is about relationships, and it’s by forming and cultivating these relationships, that we can build up links back to your site.
Social media including Facebook, LinkedIn, Twitter, Pinterest, YouTube, blogging and so on, is the tool through which we get those relationships. It’s where we show our business’ personality. It’s a way of introducing you and getting involved in conversations by adding real value. It’s important to consider this relationship in all of your social media activity, be it business to business or business to consumer. Think about the conversation – listen as much or more than you speak, share things that are useful, and respond to people.
While social media has no direct impact on search rankings, it can help with traffic in other ways. We can use social media to improve link building; specifically, it can help in the following areas:
- Link prospecting
- Content ideation
- Content promotion
If you want to be effective in building links, then you need to use all the tools at your disposal.